The WhatApp Business App: Everything we know so far

If you haven’t heard, a WhatsApp Business app is very much in the works at WhatsApp HQ.

The company behind the popular messaging app are set to release a free app just for small businesses.

There hasn’t been a lot revealed about the business app to date, but the few details that have emerged sound especially promising for small businesses whose clients wish to get in touch with them directly.

While WhatsApp hasn’t stated the specific functionality of its small business app, it’s clear that it will become a way for customers to get in touch with a business directly.

Although the app is expected to be free for small to medium-sized businesses, WhatsApp plans to charge enterprises for the services in the future.

Speaking to the Wall Street Journal, chief operating officer of WhatsApp, Matt Idema, said: “We don’t have the details of monetization figured out.”

How can SMEs benefit?

In a blog post, WhatsApp said: “In the coming months, we’ll be testing new features that aim to solve [authenticity of businesses] and make it easier for people to communicate with the businesses they want to reach on WhatsApp.

“Our approach is simple – we want to apply what we’ve learned helping people connect with each other to helping people connect with businesses that are important to them.”

So, how can small businesses such as yourself make the most out of the WhatsApp Business app? Here are some of the aspects that could be in the firing line which will appeal particularly to smaller businesses.

Verified accounts

One of the big advantages of the WhatsApp Business app will be verified accounts. These will allow customers to distinguish easily between real and duplicate business accounts – a feature already available on social media sites.

It is unclear how small businesses will apply for verification, but it’s possible there will be a similar system as those already in place for Twitter and Facebook.

Notify customers

Another benefit of using the messaging platform as a business will be the ability to notify customers. This could include notifications of stock, order updates and tracking their order.

For eCommerce businesses dealing with customers on a daily basis, such updates will save time replying to queries through social, meaning you have more time to follow up leads and grow your business.

Digital marketing strategy

Pay to be sponsored and send potential customers messages. While this doesn’t quite fall within an organic marketing strategy, for those with the budget it can be a great new way for you to reach out to potential leads.

There are no specifics on how much it would cost to send these types of messages, but we’re going to guess you’ll have to dig your hand pretty deep in your pocket.

Will your small business be using the WhatsApp Business App? Let us know in the comments below or come and chat to us over on Twitter or Facebook.


Lauren is the driving force behind our content and social services to clients. If it’s an amazing Pinterest competition or engaging copy you require, we have that more than covered with our content & social team.

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