What Exactly is SEO and Why Do I Need It?
We get this question a lot. SEO has been around only a relatively short while in the world of business. Plenty of people start businesses every day without knowing anything about SEO but many find that this gap in their knowledge ends up holding their business back somewhat.
What is SEO?
This stands for Search Engine Optimisation. It means building your website and creating content in a way that makes it easy for search engines to find and recommend you.
Search engines like Google act essentially like recommendation tools. They are programmed to give you the most relevant, helpful search results for whatever term you search for.
Many factors influence search engine results but overall the best way to climb the rankings is to build authority and trust in your brand.
How can I use it for my business?
Now onto the important bit: how can it help your business? A properly optimised site will help you become more visible to your target market and therefore increase sales.
Ways to boost your website include creating an easy to navigate site and filling it with fresh, useful content that your audience wants to read. Using social media to connect with your customers, offer opinions and share content can also bring in traffic to your website. The more traffic, engagement and links to your website, the more relevant and trustworthy you will look to Google and therefore your customers.
SEO is not a business phase that’s going to die out anytime soon. While there have certainly been changes in SEO, it doesn’t look like it’s going away. You’re better off embracing and taking advantage of SEO rather than ignoring it. Look at it as more of an opportunity rather than a chore.
What’s the secret to good SEO?
Good SEO is not exactly a closely guarded secret among agencies. There isn’t a button that will boost your website nor is there a one-off job that will help you get the most of it. You can’t just build a decent website and walk away. SEO is about consistent work and many businesses find that it takes up too much time.
Hiring an SEO agency can be a good alternative to doing it yourself. It cuts out the worry and constant research you would have to do to keep up to date with the latest changes and news. An agency will take all of that on board and apply it to your website without you having to worry.
As an SEO agency, we work closely with you to optimise your website for specific keywords you want to rank for. This could include redesigning your website, sorting out navigation or uploading more copy.
Long-term, it means keeping on top of keyword research, writing fresh content in the form of a blog, getting links on other websites to yours and also managing social media. All of these things work to make you more legitimate and relevant in the eyes of search engines.
If you’d like to find out more about our SEO services then get in touch with us via firstname.lastname@example.org for a FREE website review!