Our ‘frequently asked digital marketing questions’ blog series aims to help you understand online marketing services, jargon, and practices. This time we’re getting to grips with what organic SEO is, and does. Are you sitting comfortably? Then we shall begin…
As a digital marketing agency who specialise in organic Search Engine Optimisation, we get asked what organic SEO is on a fairly regular basis. Organic SEO uses various digital marketing techniques to help websites rank more highly in internet search results. That’s the short answer!
Using organic SEO to boost your website
Providing content that your audience are searching for is the first step in getting your website to the top of the search engine results list. Google and other search engines use complicated algorithms to assess web pages. Their aim is to list the pages with the most reliably accurate information, which match the information being searched for.
Watch our video explaining what organic SEO is
Organic SEO uses a combination of website design and development, content strategy (the right words and media), and social media to help websites shine. As well as helping customers find your website more easily in search results, organic SEO also makes sure your website does its job once visitors land on it.
That’s the end of the tour, folks! Any questions?