As a small business or limited company, the prospect of recruiting an entire marketing department of people who know their stuff just isn’t always an option. This then leaves many business owners feeling out of the loop and confused about all things algorithms, SERPs and sponsored social content as they try to implement a digital marketing strategy by themselves.
One of the most common questions is…
What is SEO?!
In a very basic nutshell, Search Engine Optimisation is the process of manipulating web content and social media content in order to climb up the search engine ranking pages (SERPs). The basis on which this is built is through a close study of the words and phrases your customers are inputting into the search box – but it’s no longer just about what they’re typing…
Developments in technology mean it’s now also – if not more so – about what your customers are saying and how natural speech is evolving the way they acquire the information we need via the search results pages.
The rise of voice-activated search
Okay, so you’ve just about wrapped your head around the basis of traditional SEO and now we’re about to throw a spanner in the works and it goes by the name of ‘voice-activated search’. It’s being dubbed ‘the new organic search’ and has taken the market by storm over the past couple of years. So much so, in fact, that industry experts are now predicting that 50% of all searches will be voice-activated by 2020.
You’re most probably already taking advantage of voice-activated search as a user, whether it’s Siri, Alexa, Amazon Echo, Cortana or the new Google Home, which was launched just last year. However, it’s now time to start taking the concept more seriously as a business owner from a digital marketing perspective. In our fast-paced, modern world of convenience, voice-activated search is a natural progression in cybernavigation.
Will voice-activated search affect my business?
According to Alpine.AI, there are currently over one billion voice searches per month and if we put that next to data from Search Engine Watch which reveals that Google voice queries increased by 35x in 2016 compared to 2008, it’s safe to say the answer to this question is yes.
Your customers are highly likely to be choosing voice search over the coming months as it’s a faster, more convenient, hands-free search solution: so it’s time you integrated it into your SEO strategy. Recognition accuracy is improving, voice assistant interfaces are becoming more comprehensive and experts are recommending it as a sound digital investment.
You may need to enlist the help of some experts at this point but if you’re going to stay ahead of the competition, you need to deliver what the customer wants and right now, that’s high-quality voice-activated search results.
While voice-activated search continues to pick up pace, why not use our Free Website Review tool to analyse your existing SEO strategy?