Very quietly Twitter have changed the way you can verify your account and add that coveted blue tick to your profile. Previously this has been done by Twitter themselves with no mechanism to apply, but instead applied verification as they saw fit.
Companies have begged, grovelled and pleaded with Twitter for the famous ‘blue tick’ that would boost their brand to internet stardom, and finally, they’ve been granted their wish.
On the morning of Wednesday 20th July 2016, Twitter users woke up to the seemingly unannounced and unpublicised (by Twitter at least) ability to be verified even if you’re not a celebrity or household brand name. So instead of building your brand and waiting with your fingers crossed to be verified, you can now apply yourself.
Criteria to apply
While Twitter have opened up applications to the majority, they aren’t just letting any Tom, Dick or Harry apply for a first-rate account. There’s a certain set of criteria you’ll have to meet if you
want to be graced as a Twitter pioneer.
To be eligible, your account will need:
- A verified phone number
- A confirmed email address
- A bio
- A profile photo
- A header photo
- A birthday (for accounts that are not company, brand, or organization accounts)
- A website
In order to apply you must also have your tweets set as public in your Tweet privacy settings. You can check these by heading to Settings > Security and privacy and check that the box labelled ‘Protect my Tweets’ is unchecked.
How to apply
As part of the process you will be asked why you think your account should be verified. Your answer is entered into a ‘free text’ box. This almost feels like a ‘pitch’ style submission as to why your account should be graced with the prestigious blue tick.
Though there is little guidance as to what Twitter are expecting you to type in this box it would be advisable to explain what your account contributes to the world of Twitter or how being verified would help your customers/audience find their way to the right channels when searching for your brand’s name.
Having to enter a ‘pitch’ makes sense with the sheer amount of request Twitter must be expecting. It also suggests the submissions will be reviewed manually, which is no mean feat!
Good luck Twitter, and good luck if you intend to apply.
Have you submitted your Twitter account and had a response? Let us know in the comments.