If you’re not well versed in how SEO works, it can be tempting to avoid researching it and simply invest your budget in the first agency that promises fast results.
Unfortunately, it’s rare that these companies will be the ones who can genuinely help you grow your business’ online presence, and as a result, you end up wasting your entire SEO budget on bad practices which damage your website’s ranking.
No matter how much or little you have reserved for your SEO budget, you should spend it wisely and ensure it goes towards effectively improving your website’s ranking. Here’s what not to do if you want to spend your SEO budget the right way.
If you don’t have the funds to pay for SEO on a monthly basis, it can be tempting to take matters into your own hands and attempt to do your own SEO.
However, building a website, creating content and growing an online community through social media all take time. As a small business owner, this is time you could be spending on the day to day running of your business, which means you’re losing out on money!
DIYing your SEO can also mean you make some costly mistakes, which will leave you even further out of pocket. Save yourself time, money and hassle by doing some research.
Not researching good SEO
Without research, you can be left penniless and with a bad web ranking by a black hat SEO company who have no interest in organically growing your following through genuine means – only interest in promising huge results in a record time, and leaving you to pick up the pieces when Google turn their attention to your website’s bad practice.
Research what makes a good SEO company by checking out some of your local SEO companies and seeing what they have to offer. After some perusing, it becomes pretty obvious who’s out to help you with your website, and who’s looking for an easy job and some extra cash.
Splurging on PPC
PPC and organic SEO work well together, but avoid spending your entire budget on PPC at the beginning of building and launching your new website.
It’s important to build links and work on an organic following. Unlike organically growing your audience, once you run out of money for PPC, the rewards will stop. With organic growth, once you stop the good links won’t disappear – so you’ll still be reaping the rewards if you run out of your budget.
Think you’re wasting your budget? Get in touch with our team on firstname.lastname@example.org to see how we can help you save some money!