While most have it, we’re regularly asked if social media actually works for businesses. Well, let us explain.
It absolutely does work, but it has to be done correctly and appropriately for your business. Too many times have we seen dormant Facebook pages registered by businesses with customers attempting to get in touch with no response.
Getting your business on to social media is a massive step in getting your name in front of potential customers and raising brand awareness.
We’ve collected a few ways social media can definitely work for you.
One of the great things about social media is how open it is to engaging with new people. This can range from starting discussions, posting useful and interesting content or creating and sharing media such as photos and video.
Actively seeking out individuals and businesses within or related to your industry is a great place to start when connecting with people on social media, this can also contribute to raising brand awareness.
Choosing the right social media channels
Now, this isn’t always an easy decision to make. Have a look at which channels your competitors use and if they’re using them effectively, if you think you can do better, then sign up and give it a go.
When engaging with a marketing agency like us, we research your company, industry and business activity so we can advise which platforms we think are best suited and why.
Tone of Voice
While some businesses opt to be formal and factual, only sharing product information and business related updates, other businesses have found ways of being informal, friendly and in some cases controversial without damaging their brand’s image. Innocent Drinks are a case in point of how informal social media can go a long way in your marketing strategy.
While we love to see businesses doing something different on social media, it’s usually best to find a tone that feels natural to you.
Setting goals will help indicate if your social media efforts are working or need improvement. For example, set yourself a goal to get a certain amount of followers on Twitter by a certain date. Then plan a campaign to achieve that, whether that’s by creating engaging content, running a competition that requires entrees to follow your account or simply by networking with possible clients and associates in your industry.
Is it worth my time?
Social media can take up a lot of time. If you feel like the sort of activity you want to take part in would take you away from running your business, then look into hiring an agency to do it for you. Having dedicated resources for your social media will ensure that the work completed is cost effective and actually makes a difference to your marketing efforts.
Many businesses have proven that having social media in a marketing strategy is vital. It’s all about allocating the right time and resources to your channels to be able to effectively engage with your audience while getting the most out of what social media channels have to offer.
Do you want to make your business social media savvy? We can review your social media channels and your website for FREE.
Just click here.