The idea of #teamorganicFAQs is to answer the most commonly asked questions we get from our clients. Every Wednesday at 1pm, we’ll publish a blog to debunk the myths, solve the queries and answer those nagging questions in a hope to put minds at ease.
You may wonder why, after spending money on having a website built professionally, you should then spend more money to get it seen by people. The simple reason for this is in how people look for your services: Search engines. It’s so important your website is compliant and up to date with the current rules and practices of search engines, and this is where SEO (search engine optimisation) comes in.
Why it matters that search engines like your website
Search engines have a particular set of guidelines and requirements before they’ll display your website in search results. SEO is the practice of fine tuning your website to get the most out of how search engines work, and how they can be used to ensure your website comes up in search results above all else, especially your competitors. When done right SEO can be the biggest tool in your marketing strategy for getting your business seen online, increasing traffic to your website and improving sales.
Getting the best out of your website’s structure and layout
Making changes to the site structure and layout can speed up loading times on both PC and mobile, as well as improve navigation. This will improve your visitors experience and encourages them to stay on your website longer. Search engines also benefit here, as site structure is one of the many checks they do when looking over your website and deciding where to place it in search results.
Optimising on-site content (the text on your website)
On-site content helps visitors and search engines understand what your business does, where it’s based and what products you sell. Information such as keywords, image titles and page names are all taken into consideration when search engines look over your website. Having this content optimised is a vital part of getting your website to rank in search results for the right reasons.
Search engines change their guidelines all the time
What worked on a website a couple of years ago may not work now. Even if you paid to have your website built professionally, if you haven’t had anyone looking after it for a while, then you could be missing out on traffic unnecessarily, or worst case scenario be doing something search engines really don’t like! Having an SEO expert monitor your website means any changes are expected and prepared for, ensuring you suffer little to no loss in traffic or sales.
Rank higher than your competitors
With SEO, one of the aims is to not only abide by the rules and guidelines of search engines, but also use the nature of search to make sure your website ranks for the right reasons and ultimately higher than your competitors. To do this correctly, your competitors need to be researched. An SEO expert will do this for you and present guidance on how to go about this using content and making changes to your website.
SEO compliments digital marketing
You may already have a marketing strategy in mind or in play. SEO can be tuned and tailored to contribute to any existing or planned marketing campaign or long term marketing strategy. If you don’t have a marketing strategy in place yet, Team Organic would be more than happy to put a digital marketing package together for you as part of our service.
The overall goal of SEO is to bring more genuine, organic traffic to your website and have them stay there long enough to sign up to the services, or buy the products you offer. By working on the elements described above and more, an SEO expert would have this goal in mind at all times.
If you’re not sure if your website is optimised for search, feel free get in touch here for a FREE website review.
We hope you’ve enjoyed our first #teamorganicFAQs. If you have any questions on SEO you’d like answering, please leave a comment below.