Blogging has exploded over the last couple of years to the point that businesses have been formed on the back of it. We explain why blogging isn’t just for the social commentators of the world, and how your business can benefit.
It’s great for SEO
Having regular, relevant content uploaded to your website goes hand in hand with any SEO strategy. Being able to show the search engines you are regularly updating your website with engaging and related content is a big plus when deciding where to rank your website.
It forms part of your digital marketing
When building a digital marketing strategy you’ll find that content is always in demand. Whether its articles, resources or onsite text, you’re going to need a lot of it to be able to share with your audience. To have an active blog on site provides a constant stream of content that can be shared, linked to and publicised by other outlets, increasing your reach and brand awareness.
Become an expert in your field
By keeping an updated blog on your thoughts, theories, tips and musings, you show understanding, expertise and knowledge in your field of work. Pouring this into well-written articles not only helps share genuinely useful information but also shows any potential clients that you know what you’re talking about.
Once you have an established blog on your website you can start to reach out to other blogs and industry news outlets, offering your content ideas while using your blog as an example your work can really help when pitching your ideas. Having external articles point back to your website also helps with SEO and brand awareness.
Blogging raises engagement
Writing about your knowledge and experience is a very useful resource, but by also writing about the day’s big topics such as Brexit, business taxation as well as topics more specific to your industry can really get the conversation going on your social media channels and comment section. You don’t have to be controversial or opinionated, in fact, it’s probably best you avoid this on your business blog, but by picking a highly debated and discussed topic you can really fire up conversations amongst your audience and in turn raise engagement with your business.
Do you have ideas for starting a blog for your business but don’t have the time to write? Get in touch with us here to discuss out digital marketing and content writing services.