At Team Organic, we offer social media management as part of our service to improve your SEO and increase brand awareness. However, we’re regularly quizzed on how being active on social media has an effect on SEO.
It’s great to be social
Being active on social media can have a huge impact on your brand awareness, especially as a long-term strategy for building up a business’s reputation and customer base.
Using social media platforms to complement your SEO work is straight forward, as long as your SEO work is effective, but that’s where we come in.
Content, content, content
You’re always going to be told that content is king. This is true, not only from an SEO point of view but also when planning your social media campaigns. Having plenty of relevant and topical content to share directly from your website is a cornerstone of increasing traffic.
By having a content strategy running alongside your social media, choosing relevant topics to write about on your blog and creating pages on your website full of useful information, you’re making your social media strategy even easier, all the while boosting your SEO efforts.
How to get your social media to affect your SEO
Sharing your well written, topical content from your website to your social channels will increase traffic to that link, which in turn will increase traffic to your website, decrease your bounce rate and affect other metrics. Combine this with your SEO strategy and you have yourself a website gaining authority and activity in the eyes of search engines such as Google.
TOP TIP: By utilising hashtags, business hours and tagging appropriate business partners or related accounts, you can expect to see an increase your engagement and visibility across your social channels as well as your website.
What search engines think of social media
There are many different opinions of what social media means for SEO. Google claim that sharing content from your website on social platforms won’t increase the ranking of that content. But a quick Google search of your business name will likely show up your social profiles, suggesting that having an active social media presence should be considered a vital part of your digital marketing.
Other search engines such as Bing have openly advised that sharing content on social media DOES count as a ranking factor, confirming that sharing content across social media shouldn’t be disregarded.
If you want to get the best out of your social media channels and implement an effective SEO strategy, get in touch for a free, no obligation website review and quote.