From those serial scrollers amongst us who spend a significant percentage of their waking hours surfing social media, to the people who do everything they can to avoid it, there’s no denying that social media impacts us all.
It’s not all about publishing angry posts about your morning commute with #roadrage, or sharing snaps of your mojitos at the weekend though – social media also carries a humongous amount of commercial value when it comes to positioning a business within a competitive marketplace.
Social media has a multitude of benefits for a business of any size and should, therefore, be a substantial part of almost any digital marketing strategy, from sole traders to limited companies and international organisations.
However, in this article, we want to highlight the advantageous ways in which some of the most popular social media platforms being used right now can help send your start-up venture skyrocketing.
Twitter is a bustling hive of conversation, shareable content and word-of-mouth marketing. It’s also a great way to tap into brand new audiences free of charge, as well as connect with industry influencers and journalists.
LinkedIn provides the perfect backdrop for digital networking as you connect with like-minded professionals from all over the world. It’s also one of the best ways to contact key decision makers in business.
Instagram is home of the hashtag, which is a proven way to reach out to wider audiences. It’s one of the most visual platforms with image and video-based content, making it the perfect vehicle by which to give your brand a ‘face’ and identity.
Video content has become increasingly popular over the past couple of years and shows no signs of slowing down. Facebook is a breeding ground for shareable video content and something you should definitely factor into your content marketing and social media strategy.
Now we’ve looked at some of the main benefits social media can have for a start-up business, there’s one important thing to remember: make sure you only invest time and money into applicable platforms.
What we mean by that is that you should only build up digital profiles on social media channels that are relevant to your brand, and where you’ll be able to best communicate with your target audience.
For example, while a creative and visual Instagram profile might be the perfect online hot spot for something like an interior designer or make-up artist, it probably wouldn’t leverage the same positive engagement for a funeral director or a law firm where confidentiality is crucial.
As your start-up grows, it’s perfectly okay to experience on the various different social media platforms to find out which ones work for you. Once you’ve narrowed this down though, stick to what you think is going to best build brand awareness and improve communication between you and your audience, be it B2B or B2C.