As the digital networking giant that surely needs no introduction goes about its world domination – yes, Facebook, we’re talking about you – social media platforms continue to merge.
The previously clear lines of distinction between once-independent platforms such as Instagram and WhatsApp (both of which Facebook have acquired within the past five years) are now blurring.
At the beginning of the last decade or so, social networking typically went a little something like this:
- Facebook – staying in touch with friends and family across the globe through poorly spelt statuses and relics from bygone photo albums
- YouTube – the pot of gold at the end of the video content rainbow
- Twitter – thoughts on world affairs and the latest celebrity drama capped by a strict character limit
- Instagram –images of your breakfast doctored with an artistic filter and captioned with some sort of #hipster hashtag
- LinkedIn – a viable means to attend networking events from the comfort of your own bed
- Skype – the go-to for video calls in both business and pleasure. FaceTime, who?
- Snapchat – a ground-breaking entity which pioneered time-limited image sharing and the notorious ‘Send Nudes’ epoch
- WhatsApp – a more streamline and cost-effective way to transfer instant messages and conduct 3 million conversations simultaneously
Things have moved on since then though…
Now we’ve got Insta Stories, Facebook Stories, targeted marketing and the glorious, glorious mute button.
These days, the world of social media is a minefield of opportunity across a collection of platforms which are all beginning to look borderline identical.
So, how do you implement this year’s most popular social media platforms in your business marketing strategy and still reap the rewards of their remaining USPs?
Let us help you out…
Take advantage of the developed Facebook Business platform to expand your audience reach, boost website traffic and interact more effectively (and lucratively) with your target demographic.
Facebook’s business service also offers more advanced Insights so you can see who is interacting with your posts, the actions they’re taking and ascertain some knowledge on ROI all under one digital roof.
WhatsApp is more than just a casual instant messaging tool – it actually has a purpose-built WhatsApp Business application which has been designed specifically with small business owners in mind.
It provides business owners with tools which enable them to sort and automate messages, as well as respond more quickly and efficiently to customer communications.
WhatsApp Business is completely free to download and has the potential to transform a customer service approach.
Instagram Story ads and affordable post promotion mean that engaging your existing and target audience is more accessible than ever.
Instagram, by nature, is a visual social media platform which thrives on aesthetic appeal so ensure the content you post here is native and appealing to the audience.
In order to get the most out of a business-focused Twitter account, we always recommend using it to support or create the following:
- A meticulous lead generation tool with eyes and ears on the ground
- Increased brand awareness and audience reach
- An approachable and responsive customer support channel
Twitter has the power to put your business in front of millions – even billions – of people so it’s time to start using it to its full potential.
While we’re on the topic of social networking, come and join the conversation by sharing your thoughts on the matter with us over on Twitter or Facebook!