When it comes to the social media side of your new business, it can be tempting to sign up to as many social accounts as possible, with the hopes of increase your company’s visibility. Surely this will help you ‘get yourself out there’ and be seen by your potential customers?
If you don’t commit enough effort to each platform, it won’t turn out that way. Here’s your formula to figuring out how many social platforms your business should be using.
If you’re completely new to social media, it’s a good idea to do some research before signing up to anything.
Whether it’s just asking your friends of their views on each platform or heading to a digital marketing agency for more expert advice, any conversations will help you decide which social platform is best suited to your business.
As a loose guide, ecommerce businesses often prosper well on visual platforms such as Instagram and Pinterest, while those with small businesses in a local area would do well to start with some of the business hours on Twitter, or local region targeting ads on Facebook.
Think about time
While we all want our business to be as visible as possible, for those of us with limited time it’s often a wasted effort. If you aren’t able to regularly update to build a solid audience on each platform, then you’re spreading yourself too thin.
Your time would be better spent by dedicating all your time allocated for social media to just the one channel. This way you may not be getting all the exposure you could, but you’ll be learning to master one platform – which is great for your social media engagement.
For business owners looking after their business’ social accounts, it’s easy to slip through phases where you interact none stop for two days, then forget about it for the rest of the month.
Random spurts of interaction like this won’t win you many genuine followers. Instead, you need to schedule posts regularly throughout the month to build momentum. You can use a social media management tool to space out your posts and make your life a little easier, although we do recommend posting timely updates based on current affairs when possible as well.
How many social media sites is your small business on? Are you struggling to manage them all? Drop us a comment below and tell us all your social media troubles!