Automation, especially when it comes to social media management can be considered a dirty word in the industry. We discuss how automation can positively contribute to your digital marketing and brand awareness.
When writing blog posts, articles and content, it’s understandable that you want to share it with your audience as soon as possible. However, scheduling at the right date and time for the content can make a huge difference to if and how your audience sees it.
But how can you make sure the piece goes out at specific times throughout the week? It’s time to get a scheduling tool.
Scheduling Your Posts
Using a scheduling tool such as Buffer or Sprout Social to pick a date and time to post your content that’s best suited to your audience or social strategy will not only improve your digital marketing but save time while you get on with running your business.
Don’t forget to check on your social media channels for any interaction or engagement your scheduled posts have achieved.
When to Share on Social Media
When using platforms such as Twitter, Instagram and Facebook, hashtags can make a big difference to the engagement your post will receive. On Twitter, for example, you’ll find hashtags, which relate to certain hours of the day such as #smallbusinesshour (9-10pm Tuesdays) or #UKBusinessLunch (12-1pm weekdays). Researching appropriate hashtags can give a social strategy a head start and consistent engagement as your channel grows.
For other platforms, try posting on different days and at different times to see what yields the best results. Use this information to build a picture of when your audience is more likely to engage with your content.
Connecting Your Social Channels to RSS feeds
RSS feeds have been around almost as long as the internet, but they still serve a great purpose when it comes to automating your social channels. Linking related RSS feeds such as BBC News or TechCrunch to your scheduling tool ensures regular content is shared on your social channels automatically.
This can prove useful when getting social channels started or if you don’t plan to use your social channels very often or just not yet.
However, be warned; the RSS feed you have chosen will post every story that’s published under that feed, so make sure the source website is appropriate for your audience and business.
You can also link your own blog’s RSS feed to your social channels via your scheduling tool, ensuring that every time you upload a blog post it’s automatically posted to your social channels.
Using RSS feeds in scheduling tools can limit some features such as the use of hashtags, tagging other accounts or keeping control of what content is shared, so be sure to check your scheduling tool’s settings thoroughly.
Do you have any questions about automation or scheduling tools? Let us know in the comments!