Whether you’ve just launched a business or have been at it for a while, marketing should be one of your top priorities. Marketing is what gets people through the door and without a good strategy, it can mean your business will struggle to gain momentum.
Outsourcing your marketing can be a cost-effective, convenient option for any business. But how do you know you’ve reached the right time to outsource?
You’ve hit a wall
If you’ve hit a wall with your marketing with things like paid advertising or sales calls, then hiring an agency with a fresh and different approach than what you’re used to could be just what you need.
Your website is getting out of hand
If you’re at a point where you’ve not touched the website in months, you need to get a grasp of it before it gets out of hand. You need to be updating your website regularly so that you can minimise the risk of it going down or being attacked.
If your website is not updated, you could also be impacting your position in the search engine results. A marketing agency could help keep your website running efficiently or might even be able to redesign a new one if necessary.
You can’t expand your team
If you’ve already got a small marketing team or just one person and can’t really afford to add more employees into the mix, using a marketing agency can help bridge the gap in a cost-effective way.
You need help with the digital side
If you and your marketing team aren’t used to dealing with the digital side of things, hiring a digital marketing agency can help fill in the gaps in knowledge and experience. Rather than training up your marketing manager in SEO or hiring an expert you could just hire an agency that will take care of this side of things for you.
You’re opening into a new market
If you’re looking to expand your operations into a new market or online, a marketing agency can help get you prepared for your big launch.
If you want to branch out into the online world and don’t have any experience in digital marketing then an agency who specialises in this could very well be your best option for a relatively low price.
You don’t have the time
In the early days of the business, you probably did a bit of marketing here and there in a small team. As your business grows and gets busier, there’s simply not enough time to dedicate to marketing efforts. While you can hire out a team, if you want to keep costs down in the beginning then an agency will be a cost-effective solution.
You need multiple skill sets
One of the positives of having an agency is that you have access to several people at once with varieties of experiences.
The only other way you’ll be able to get this is if you hire several different people to work on your brand. This can become extremely expensive. On the other hand, an agency can consist of SEO experts, social media managers and content creators who can work together to give your brand the boost it needs online for a fraction of the cost of hiring a department.