You’ve already had “some SEO” done to your website, why do you need more? It’s a common enough question people have if their background isn’t in SEO.
SEO is not a set and forget task, there is no on or off switch. Much like a diet, SEO works best when you don’t stop at your target but you continue your good work.
It’s a complex task that requires patience, foresight and constant work to get and maintain positive results. Here’s why:
Keep up to date with changes
Search engines are always updating their algorithms, the way they work and rank websites. This can cause fluctuations in search engine rankings, meaning your website could have dipped without you realising.
That’s why it’s important to have someone always keeping up to date with changes so that they can make the necessary adaptations to ride the fluctuations out.
Websites need plenty of background maintenance to make sure they’re doing their jobs and bringing in traffic and conversions. You’ll have to regularly update plugins and themes and make sure there are no broken links or errors.
Keeping an eye on analytics and keyword monitoring tools are also important if you want to improve your SEO but this can become time-consuming, especially if you’ve got a few websites to take care of.
All pages need SEO
You can’t just apply a bit of SEO to some of your website. If you end up adding new pages and sections to your website but aren’t optimising them, you could be holding your site back. It’ll only be half-done and what good is that?
Adapt to new technology
If you haven’t had your website looked at for years, many changes have happened since then. One particular change in recent years is the move to mobile. Many people use mobiles and tablets to browse the internet and shop so you need to make sure your website is optimised for mobile too. For new developments on the horizon, an SEO manager helps you prepare for them.
Blogging and social media
Blogging and social media go hand in hand with SEO. In order to maximise your efforts online, consider starting a blog on subjects interesting to your target market. For example, if you run a shop selling clothes you could blog about fashion.
Blogging helps to present your expertise, start a conversation with potential customers and drive traffic to your website, all of which helps your search engine rankings. Social media can also drive engagement and bring over traffic to your website.
Like with general SEO and website maintenance, blogging and social media need constant care and attention for you to get the most out of them.
A lot of businesses reach a point where they can’t spare the time to spend on SEO, social media and blogging. You could either hire a team to help or hire an agency at a fraction of the cost.
A digital marketing agency like Team Organic can help boost your website in the search engine rankings so that it’s found by your target customers. We also provide blog content and social media management so that you’re covered over all bases.
Do you need help making sure your website is optimised for Google? You can get a free website review from us here or if you have any questions about our services you can contact us on firstname.lastname@example.org.