For establishments that promote accommodation for consumers, organic SEO methods are paramount. As browsers are most likely to be interested in the top performing results – boosted by Google’s high-rating preference – when opting for a place to stay.
Our first port of call was to get local SEO firing on all cylinders. From there we optimised onsite content with a keyword strategy signed off by Oakwood.
Though social media was already active, we took Oakwood’s groundwork and ran with it, providing fresh and creative posts across all platforms.
So for instance, if web surfers searched ‘B&BS near Chester Races’ – a popular phrase searched for by locals – Oakwood Mews was now discoverable. This has translated into an increase in enquiries for the Oakwood Mews team.