You’ve heard it before and you’ll no doubt hear it another hundred times before the year’s out but the rumours are true – content really is king.
In this particular article, we want to go over the sovereignty of video content and why you really need to be incorporating it into your plan of attack for 2019.
Let’s get started!
Be there or… don’t be shared
If you want your content to reign supreme, attract and retain an interactive audience and be shared an infinite number of times worldwide, you’re going to need a solid video marketing strategy.
The trend for video content is showing no signs of slowing down as we head into the New Year and is fast becoming more of necessity than a luxury for businesses both large and small.
Multinational tech conglomerate, Cisco recently released an educated forecast which predicts that:
By 2019, a whopping 80% of all internet traffic will be made up by global internet traffic from video.
This statistic proves that video is high up there in the most preferred ways to consume digital content for the foreseeable so you need to give your audience what they’re hungry for.
The facts & figures:
A survey carried out by the brains behind cloud-based video creation software, Animoto revealed that:
- Customers are almost 50% more likely to read an email newsletter which provides access to video content.
- 4 times as many customers would rather watch a video than read text.
- 1 in 4 customers lose interest in companies which don’t provide video content.
Video content marketing sells!
The powers that be famously proclaim that sex, death and food are the only commodities that we can truly rely on to always sell.
Video content is disturbing the holy trinity of sales, however, as research reveals video marketing can have a significant impact on sales and conversions.
The numbers are in:
Analysis by Southport-based video animation company, Wyzowl shows that:
- More than 70% of businesses who use video agree that it has improved their website conversion rate.
- Nearly 65% of those businesses who use video content as a marketing tactic believe that it has directly led to an increase in sales.
The same study also revealed that a vast 74% of users who preliminarily watched a video about a product ultimately purchased it.
There’s no escaping the fact that video content marketing is going to be a powerful tool in terms of engagement, search ranking and sales conversions in the New Year.
With advancements in modern technology, the ability to capture good quality footage and edit it together has become remarkably more affordable and accessible. So, no excuses!
That said – it is absolutely essential that you include video as part of a wider strategy that encompasses a number of other mediums including written content, social media and email marketing.
If you’ve got any tips or advice on how to create compelling video content that is both engaging and shareable, feel free to leave them in the comments below. Alternatively, share them with us over Twitter or Facebook to spread some pearls of wisdom.