Preparing Your Digital Marketing for Christmas
The nights are drawing in and the heating has been on for a couple of weeks now. As business slows and the urge to hibernate gets stronger you might be tempted to pull back on your social media and blog posts and wait for the whole Christmas affair be over and done with.
We explain what you could be missing.
Creative Social Posting
Christmas, as far as we’re concerned, is licence to be as creative as you can with your social media. Posting things like feel good stories, this year’s best Christmas advert or the best/worst Christmas jumper in the office can really light up your social channels. Think outside the box, have you decorated the office? Then show it off online.
If you don’t already use a scheduling tool, why not? Try setting up an account with something like Hootsuite or Buffer, add your social channels and prepare content from your own website as well as other sources, to be posted at times best suited to your customers.
This is not only a massive time saver, but can keep your social channels busy even if you close down for Christmas or if staff have time off.
If you regularly post blog articles on your website then consider seasonal updates by making your articles winter or Christmas themed. For example, if you sell gift items or similar items then a Christmas Gift Guide could go down really well. Always keep it relevant to your business while in the context of the season.
Update Your Website
The winter months can be an ideal time to make those changes and updates you’ve been meaning to do for a while. Only do this if you experience a lull in website activity in the winter months. If you need your website at its best during this time then think about making the updates in advance or if possible, delay them until the New Year.
The Christmas Newsletter
If you regularly send your customers and clients a newsletter then try a Christmas theme here too. This is a perfect opportunity to show off any Christmas offers you might have, as well as sharing any light hearted stories either from your own business or externally.
Try something like MailChimp to have a go at this.
It’s important to take advantage of the festive season where you can. Keep it relevant, enjoy it and try a few things out. And if in doubt just upload a picture of a cat in a Santa hat and watch the ‘likes’ fly in!