Four out of every ten new businesses die in the first five years in the UK. However, in our experience, many new businesses aren’t taking advantage of the technology and online world which could ensure their longevity. Are you making sure your young business embraces every trick and tool of the trade?
Have a little think about your average day. What tasks do you yourself complete on your smartphone or via the internet? How did you last book a holiday? Do some shopping? Then look around you. Where are people focusing? In their palm. Your business needs to be there too.
Then there’s the fact that utilising the right technology for your business will boost efficiency, aid collaboration, and open up a wider target market. You cannot afford not to use it to your full advantage. Here’s how you should be doing that.
Get Mobile Responsive
This just means making your business accessible via smartphones and devices – not just a rickety old website that’s only good on a desktop.
The modern customer doesn’t just come in to contact with your business via one channel. You’re operating in a multi-channel market. They will check your Facebook reviews on their phone, spend an evening browsing your Twitter feed on their tablet, possibly visit a store, and then maybe make a purchase on their laptop. That’s a lot of opportunity for reaching customers, but it’s also a lot of pitfalls for losing them. So make sure every channel is up to scratch.
Get On and Use Social Media
Even if you don’t use social media, you can bet your customers and clients do. It’ll drive brand awareness and leads. So be in control of it. Use it to get engagement in your offerings and drive traffic to your website. Use it to enhance customer service. Just make sure you use it.
Get the Right Apps and the Right Software
You cannot do it alone. You simply can’t. Whether you’re in need of a Customer Relationship Management (CRM) platform, a project management tool, bookkeeping software, or more – get them and use them. They save time, they save money, and they give you intensely valuable insight.
Use the Cloud
The cloud – that wafty internet in the ether. It’s your buddy and you want it on board. Modern businesses are handling extreme amounts of data whilst operating in a more flexible workplace.
In order for a business to function well, you need to be able to access and utilise data wherever, whenever and know it’s safe and secure. The cloud is the answer to that. The best software solutions will be cloud-based. They ensure you never run out of storage space, are regularly backed-up, perfectly up-to-date, and secure as Fort Knox.
Embrace Technology and Future-Proof Your Business
If you fight technology you’re going to be swallowed up and spat out in no time. The modern business landscape is brutal. However, if you embrace the right technology then you set course for plainer sailing and calmer seas. You’ll know what’s going on, where, be able to collaborate, and ensure efficiency. All big wins for business.
Looking to go social with your business? Need help getting your website mobile responsive? Get in touch today for a free website review and chat!