New Year new… website?
While many will be hitting the gym and looking for the freshest fruit and veg for their New Year diet, for small business owners there’s a slightly different trend that’s taking hold as we wave goodbye to another year and look ahead for a fresh start.
Many small businesses are looking to revamp their website for the New Year, making use of an ideal opportunity to refresh their marketing material.
If you’re thinking of renewing your website for 2018, there are a few things you should do to make sure it gets off to a good start.
It may not even be an ultimate overhaul that you’re after, but no matter how extensive your plans are, if you’re looking to make any kind of changes to your website these are the essential steps you’ll need to take when kick-starting your website.
Before you make any adjustments to your website, you’ll need to know exactly what it is that you want to change.
Take the time to study your website, content and social media and see what it is that needs to be changed to make you feel a bit happier – it may end up being all three!
This way, if you decide to outsource to an agency, you’ll be able to tell them what you’re after – which will also help you negotiate a price, as well as look for the best agency for the job.
Check your budget
Speaking of price – you’ll need to know what you can afford to change.
If you’re looking at a complete website redesign, you should make sure you have the money set aside for this, which could cost anywhere between £1,000 and £5,000.
However if it’s ongoing maintenance of your website you’re after, you’ll need to prepare for a monthly contract with an agency. Whatever you’re looking for, don’t let yourself be blinded by a sales pitch when you simply don’t have the funds.
Mobile is becoming a more prominent feature of SEO each month, which is why it should be at the top of your list when creating your wish list for the perfect website.
This year it was predicted that 40% of UK sales would take place on mobile, with more people than ever shopping on their smartphone.
Avoid falling behind the competition and get your website set up for mobile so you can cater to the thousands of Brits now shopping via mobile.
Liven up your social media
Many small business owners fail to see the purpose of social media other than to incessantly push their products, discounts and offers.
However, there’s a huge advantage to simply having a presence on social media and commenting on current events, as well as using it as a tool for promotion.
If you’re unsure as to how you can get your social media up and running with relevant posts and engagement, invest time in an agency who are experienced in getting brands to shine online.
Inject life into your content
While the functions and look of a website will inevitably come first when prioritising what needs fixing, you should still make time to refresh the content of your website.
If you want your website to climb up the rankings of search engines you’ll need to make sure your copy is clear, relevant and contains keywords specific to your industry.
While having a great looking website is all well and good, it’s the content that will really show Google whether you deserve that top spot.
Need a hand getting your website ready for 2018? Get in touch with us for a free review and quote and see how we can help you manage your small business website and improve your ranking in search.