If you’re looking to promote a business, product, or service, you might be considering launching a paid advertising campaign across your social media channels. It basically means paying to have content put in front of a targeted audience. This is different from paying someone else to manage your social media, a paid ad means you’re actually paying the platform which hosts it. For example, those Facebook adverts which pop up on your news feed.
Paid social media advertising might benefit your business
Using paid advertising on a social media platform needs to be done very carefully, a bit like trying to lure in a shy animal! The benefits of getting it right could well be worth the effort, though. A paid social ad will help your brand reach new audiences in a way which is easier to monitor for performance and interaction.
Your campaign can be scaled up or down, depending on the availability of time, skills or money. In fact, campaigns can normally be paused, so you can stop and start whenever you like. This focus on content strategy can inform the rest of your marketing plan, too.
Get the most out of your paid social campaigns
If this is all new to you, have no fear because we’ve got a few tricks of the trade up our sleeves to point you in the right direction…
Put yourself in the shoes of a social media user
The person scrolling through social media is going to be in a different frame of mind to the person typing something into a search engine. Keep this in mind when creating your content, so you can tap into the right emotions.
Look at what your competitors are doing
As with most things, it’s a good idea to look at what the competition are doing to inspire your own ideas.
Invest in high quality content
We’re not just talking financial investment here (although it does pay off to pump some cash into your content if you don’t have the skills to hand). We’re talking about investment of time and energy into making your content look great, get the right messages across and engage the right people.
Keep track of your ROI
Keep reports of how each campaign performs so that you can analyse each one and adjust your approach accordingly. Harness what is working and adapt what isn’t.
Outsource to a specialist if necessary
There are brainboxes out there who dedicate themselves solely to epic paid social strategies. Consider bringing one of them on board on a freelance or ad hoc basis if you’re unsure.
If you work within your budget, targeting the right audience and constantly evaluate and adapt your strategy, you should certainly see some great results. Are you planning on implementing paid social media activity into your plan of action going forward? Let us know how you get on in the comments below – perhaps you’ve even got some tips of your own that you’d like to share!