Video is becoming a huge part of every business’s digital marketing strategy. Given that the human brain processes visuals 60,000 times faster than text, it comes as no surprise that brands are jumping on the bandwagon and incorporating video into their website.
So shouldn’t you get involved too?
The fear of getting left behind by your competitors should be enough for you get a wriggle on and look into using video to appeal to new customers.
However, if you’re operating a small business on a budget it can be hard to justify expensive marketing techniques, whether or not they’ll pay off in the long run.
With that in mind, we decided to create a list of the cheapest ways you can include video in your digital marketing strategy.
More and more social channels are leaning towards new video features, with Facebook’s emphasis on Facebook Live and Instagram’s Stories taking centre stage on the platform.
While these won’t be top quality videos that you’ll be able to include on your website’s front page, they’ll be a starting point to creating a strategy that includes video.
This will help you engage with your followers and build up a stronger community – all the while letting your customers behind the scenes in the making of your business.
The icing on the cake is that you’ll need no more equipment than your everyday smartphone – something every business owner is sure to have!
Hiring a whole crew, actors and a space to film in can cost thousands of pounds, not to mention a timely process that will stop you getting on with the day-to-day running of your business.
However, if you simply want a video that will explain your business to website visitors effectively, have a look into animation.
Many websites offer them as an affordable service. You simply send over the content and gist of your business – they’ll take care of the rest!
If you already have video equipment (or a friend who’s willing to lend you it) then take advantage of client videos.
Having a client vouch for your services on video can be a cheap and easy way to promote your business to potential customers while increasing the authority of your website.
As well as this, a client video can easily trump a written testimonial. With body language playing such a huge part in how we read what people are saying, this will really help sell your services and give your business more transparency.
Outsource – wisely
If you’re looking to promote your services using video but don’t have the time to form your own digital strategy, invest money in someone who can help you out.
There’s no shame in putting your hands up and admitting that you’re out of your depth – and as a small business owner, you shouldn’t be afraid to delegate.
Finding an affordable business to outsource your video strategy to isn’t as difficult as it sounds, and there are plenty of digital marketing agencies who will be able to help you out for a small fee (ahem).
Are you looking for help incorporating video into your digital marketing strategy? We can help! Our team create high-quality videos that are seamlessly edited – perfect for your site. Find out more about our video services here.