The Importance of SEO for Small Businesses

As part of your new year’s resolution, you may be thinking of setting off your business with a brand new website to give your sales the boost they need for 2018.

However, if you’re considering skipping the SEO step, you may want to think again. Small business owners who don’t completely understand the value of SEO can find it an unnecessary expense, and may even choose to ignore it completely.

Unfortunately, this attitude won’t do the ranking of your site any favours. If you’re in doubt about if you should pay for an SEO service, here are a few reminders of why SEO is so important for small businesses.

Visibility

The most important aspect of SEO is the visibility you can gain from climbing those search engine rankings.

With an experienced SEO manager on your side, your website will benefit from the work they put in by getting higher up the pages for the relevant keywords specific to your small business.

This will result in a higher conversion rate and a lower bounce rate, all of which means you’ll gain more business and as a result, make more sales!

Relevance

If getting seen is a priority for you, getting seen by the right people definitely should be.

You need to make sure that you’re appealing to the right audience by focusing on keywords that are relevant to your business and its products or services.

This way, you’ll be able to make sure you’re targeting the right customers and most importantly, that they’re seeing your website.

Authority

SEO works with your site’s content and social media to make sure that everything is working together to give Google the green light.

And, once that happens and you begin to climb the rankings, you’re website will gain more authority in the eyes of Google.

This is a win-win, as readers will begin to view your site as a reputable source for information and you’ll receive all the kickback including more page views and conversions – result!

Playing by the rules

By investing in someone to manage your website’s SEO, you’ll know that your website will be playing by the rules.

So, any updates that Google throws out will be on their radar, meaning your website won’t get caught out by a sudden change in tactics.

Avoiding penalties is vital to keep your website on the up, so don’t be afraid to invest a little – any decent SEO manager will easily be able to keep up.

Brand awareness

Brand awareness works by looking to increase how well your brand is known or recognised.

In SEO terms, this means using other sites to get your name, and a link to your website, published.

As you do this, your website will gradually become better known, again making your site more reputable in the eyes of search engines.

Any SEO agency will be able to offer this as a service, as it’s vital in contributing to your overall ranking.

Are you in need of some top quality SEO? Get in touch with our friendly team to receive a free review of your website!


Lauren is the driving force behind our content and social services to clients. If it’s an amazing Pinterest competition or engaging copy you require, we have that more than covered with our content & social team.

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