With Black Friday been and gone and Christmas around the corner, there’s no shortage of retail business using this time to their advantage to market their products.
However, if you’re not a retail business, you may be wondering how to get the most out of this time of year. After all, no one’s wrapping up legal services or car repairs and putting them under the Christmas tree.
Does that mean you can’t get festive with your marketing? Of course not. There are still some things you can try out, even if you don’t have a retail business. How do you market a service-based business during the holiday period?
Offer a holiday discount
There’s no reason why you can’t offer a discount like other retail businesses. Giving a little Christmas gift to existing or would-be customers in the form of a discount can win new business and bring back previous customers.
Some service-based businesses will give the first month or even 3 months at a discounted rate if they sign up in December. Not only is this a good deal for customers shopping around, but it can also cover potentially quiet periods in December where business naturally slows down.
Do a seasonal rebrand on social media
While you don’t need to do a full rebrand, you can add some festive flair to your social media accounts. Try a festive filter or border on your usual logo image, or perhaps a new header for your account (maybe displaying your holiday discount details).
Besides this, many businesses take the opportunity to show off a bit of office life and company culture through photos of office decorations, fancy dress, Christmas parties or even charitable events. This is good if work is starting to slow down in the office and you’re looking for relevant content to push on social media.
Use this time of year to give back
This is a great time of year to give back to the community or a charity of your choice. Perhaps you already donate to charity, use this time to make a bigger donation or set up an event to raise money. Ideas include bake sales, fancy dress or PJ days in the office. This gets you out and about in your community or on social media but at the same time, helps others with a worthy cause.
Thank your clients
Make sure your marketing efforts aren’t just about getting new customers. Your existing customers and clients still exist and now is a good time to acknowledge that you appreciate their business. Reach out to thank them. Personalised cards go a long way in a sea of mass emails. Perhaps this is a good time to throw in your holiday discount too?
How are you marketing your non-retail business this holiday period? Let us know your plans in the comments.