It doesn’t matter what the nature of your business is, if you’re not using social media as a business tool, you’re missing a trick. Social media has immense power for boosting the strength of your business and enabling it to grow with minimal fuss.
Social media is communication
Communication is at the heart of modern society. More importantly, two-way communication is what it’s about.
Once upon a time, a business would feed information to the consumer on a need-to-know basis, or at best through an average marketing strategy. Now customers expect regular communication, and they expect to be able to engage with that. Yes, the customer can answer back.
Social media is predominantly about communication. We can dress that up as advertising, marketing, brand relations and the like, but fundamentally it’s all about communication. Play the social media game right and you communicate in a way which benefits your business.
Millennials and Generation Z
At the centre of social media is the lifestyle and expectations of Millennials and Generation Z who are the current influencers and spenders. When they look at businesses they want to know what that business does for them and expect them to communicate directly.
These individuals are most likely to be found with a smartphone in their hand. They generally use social media daily. They’ll be looking for you where they are. If you don’t harness this then you miss out on the opportunity for growth and brand reach.
This generation is immune to traditional advertising methods, having grown up in an advertising deluge and now lumbered with a cynical mindset.
It’s all about your brand
Instead, they want to relate intimately with your brand. This can only be possible through integrity and transparency on social media.
Social media does something incredible for branding. You can use it to let your unique voice shine through and connect with others. It truly allows a brand to become a personality and your personality could become a key USP.
You’ll save a penny
Your budget will thank you for using social media to build your business. Marketing using social media can help you to grow organically and start off with affordable options, often completely free.
What you will need, certainly to start with, is time. You’ll need to cultivate authentic content and that takes strategy, planning and effort. However, it’s do-able for next to nothing. As it starts to pay off you can outsource your social media management to keep things going knowing it’s worth it.
Social media is cost-effective and builds trust in your brand – Isn’t that a marketing strategy worth giving priority?
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