First off, what even is cross promotion? Is it sharing pictures of crosses to ward off evil social media devils that steal your followers? Mm… not quite.
Cross promotion is working with another company to promote both your businesses to more people. By sharing your content through another business you’re publishing it to a brand new audience (obviously it helps if the businesses are in the same field). Here are some of the best ways to go about entering into cross promotion.
How to choose who to do business with
When it comes to picking a company you want to work with, you can’t be selfish. What you can do is think about how you’ll benefit them. If you’re selling jewellery for example, you’re going to struggle to find reasons why an IT company might want to build a partnership. But you could see a jeweller and a clothes company working together.
So how can you apply this to your company? Work with what you know. You know your own business better than anyone, so you should be able to decide what other businesses would complement it well.
Approaching your chosen business
You’ve picked the perfect partner. The only trouble is that they don’t know it yet. So how do you make the first move? Without sounding too much like you’re chatting them up, ideally. Start with following pages, liking statuses and generally getting yourself on their radar.
When you’re a bit more confident, direct message them expressing your interest. It’s best to test the water here, don’t be too pushy and just send a simple message – wait until they reply before launching into the reasons why it’s perfect for them.
They said no. You’re gutted because you could really see your companies working well together, but that is no reason to spam their walls with ‘YOU ARE A TERRIBLE COMPANY BAD TRIP ADVISOR REVIEW FOR YOU’. Accept and respect their decision, and move on to another company. Who knows, they may change their mind next week!
If they did say yes however the stars have aligned and there’s never been a more beautiful day, but wait – what’s next? How does this relationship blossom into a perfect cross promotion?
Now they’ve said yes you need to figure out the whys and wherefores. Come up with a comprehensive action plan and send it over, with a clear message that they should be able to alter the information and send it back for review if they wish to.
Have you used cross promotion for your business? Has it worked or flopped? We’d love to hear your story – just leave us a comment in the section below!