Marketing is a difficult thing to master for anyone. There aren’t many set rules to abide by or magic buttons to press to make your businesses boom in popularity. What works for one company is a different story for another.
Marketing is easy to get wrong and the most common way companies get it wrong is by being too pushy. Customers don’t generally respond well to pushy selling and yet many businesses still use it.
So here are some common mistakes businesses make with their marketing which may come across as too pushy:
Your social media is full of sales posts no one clicks on
Of course, we all know that businesses are on social media to sell their services or products. However, the general public does not like pushy sales pitches. People want content that’s relevant to them, helps them and connects with them.
Your “we offer x” post may be fine if they’re once in a while. However, if it’s the only kind of thing you’re putting out there, your social channels are probably looking a bit quiet and aren’t doing what you need them to do.
Your newsletter has a lot of people unsubscribing
Every time you push out a newsletter, you’ll get people unsubscribing. It’s only natural. However, if you’ve noticed those numbers are particularly high, then you may need to look at the content you’re pushing out.
It could be that you’re too salesy, too formal, not relevant enough. Each newsletter should have a couple of aims – to keep people from unsubscribing and to encourage them to click through to your website. Think about what they want to see first before you put out what you want to see. They are the people who will buy from you after all.
You’re agenda driven, not customer oriented
Obviously, you want to sell your product. However, you need to sell the product should not take priority over what the customer needs. Customer needs will make or break your business, so they should be put front and centre in your marketing efforts.
Instead of listing all the reasons why your company or product is great, shift your focus to being a solution to a problem. Tell clients how they will benefit personally, not just how great you are. People essentially want to know what’s in it for them. Make it worth their time.
You’re pushing it to anyone who will listen
Pushing your product out to anyone and everyone who will listen is usually a waste of energy and time. Instead, become focused on your marketing. Base your approach on research of the type of people who would be interested in your products and tailor it to this audience. You’ll increase the return on your marketing if you’re marketing it in the right place.
You’re a fan of buzzwords
With short attention spans, it makes sense to work with keywords that will stand out to prospective clients. However, we’ve got to a point where we’ve heard them all now and they have become irritating.
We’re talking about throwing in words and phrases like must-have, innovative, once in a lifetime opportunity and cutting edge. There’s sometimes a place for words like this but if all your marketing materials are packed full of them, how is anything meant to stand out on its own?
Have you used any of the tactics above? Would you like help to address your audience in a way that encourages organic interaction and boosted sales?
We can help! At Team Organic, we offer SEO management, content writing and social media management to help get your message across to the people who need to hear it.