Are you sharing links to your website on Facebook? Your SEO now affects if you’re seen on the social platform’s news feed, as Facebook changes their algorithm to show less slow loading websites.
The updated newsfeed
Facebook has announced in their latest blog post, new factors in the newsfeed algorithm that takes into account “the person’s current network connection and the general speed of the corresponding web page”
With the updated news feed rolling out in the coming months, Facebook advises you probably won’t see much difference in your page or your timeline, though if you have an offending website you can expect to see less referral traffic coming from Facebook.
In their blog post, Facebook makes note of their guide to best practice for mobile site performance, an indication they’re aware of, and this change could be a direct result of, the immense number of Facebook users who access the site via a mobile device.
Why is Facebook doing this?
Facebook has made some significant changes to their newsfeed over the last couple of years, including efforts to stop the spread of misinformation or “Fake News” on the platform as well as reducing the number of click bait headlines appearing high up in our news feeds.
So it’s no surprise to see Facebook stepping it up with more detail ranking factors being introduced. Soon we might expect an algorithm worthy of Google’s complexity. But for now, it’s all about those website loading times and improving the user experience.
What you need to do
By optimising your website, producing faster loading times and ensuring your website is mobile friendly, as well as generally keeping your website in good order, you can ensure your site is favoured not only by search engines but in the news feeds of your social media channels. It can be expected of other social media channels to follow suit in the fight against poor or spammy content.
How do I optimise my website?
Optimising your website can be anything from improving the quality of the content and images to redesigning the layout, building new landing pages and having your website correctly recognised by search engines.
Though you can do some of this yourself, the technical side of SEO, especially if you’re new to SEO, can take a considerable amount of time to learn and implement correctly.
Team Organic offer an SEO service that’ll not only get your website compliant with the new Facebook news feed but also have it perform well in search results for search terms your customers will be looking for, increasing your traffic and ultimately your sales.
If you’d like to get started on optimising your website get in touch today for a free, no obligation website review and a chat about the services we provide.