If you’re new to digital marketing, you may be looking to outsource the work to an agency. This can be a great time-saving solution, plus it means the work is in the hands of an expert – perfect when you have a small business to run.
While there are plenty of positives to hiring a digital marketing agency, there are some things to look out for. Check out below what you should expect from a genuine digital marketing agency as they grow your online presence.
Long term plans
A digital marketing agency will talk over with you when you should expect to see results, and the rate at which your website will begin to rank/grow a social following/have a readership. It can be tempting to go with the company who promises a quick turnaround on results, particularly if you’re a new business. These digital marketing agencies may have big promises, but there’s more to it than meets the eye.
If an offer sounds too good to be true, the chances are it is. When looking for an agency, ask about their long term plans for your website, and what their practices are. The genuine ones will be happy to tell you about their plans.
If a digital marketing agency avoids questions by suggesting it’s too complicated to explain, alarm bells should start ringing.
A genuine digital marketing agency will help you understand in simpler terms if you have questions. However, keep in mind that they may only do this after you’ve signed up – they don’t want to give away information for free after all!
If an agency acts shady about specific methods of improving your online presence, be wary of what they’re up to.
Work on all areas
Social, content and SEO. You may not choose to delegate all of these to someone else or, as many small businesses so, you may choose to manage your own social accounts but ask a digital marketing agency to look after their SEO.
Whatever you decide, you want to outsource to a digital marketing agency that is aware of the importance of all aspects of how to build a great online presence. If you come across signs that an agency doesn’t value one of the three, or tells you it’s not important, try looking somewhere else!
Most digital marketing agencies will offer you some kind of support while you’re with them, which may be over the phone or through email.
Support when you need it is a key offer from agencies to look out for. Without it, you have no promise that the agency intends to help you with your online growth, and you will be unaware of any black hat SEO practices that may occur.
Regular updates and reports
Alongside phone and/or email support, should be the promise of regular updates and reports. This kind of transparency is important in order for you to be able to trust them with your website. Otherwise, you’ll be clueless to how your website is performing.
If these aren’t included in the monthly rate, ask agencies about them. The genuine ones will more than likely be happy to oblige.
Struggling to find the right digital marketing agency? Get in touch with Team Organic to see how we can help!