There’s a growing number of SEO companies to choose from, making it difficult for small businesses to know what to choose. If you’re a small business or sole trader, you need a company that can explain the basics and build your website’s profile steadily and reliably, which means using ethical SEO.
Ethical SEO is the practice of techniques that are considered acceptable by search engines. It is also known as ‘white hat SEO’. On the other hand, unethical SEO, or ‘black hat SEO’, involves using practices not deemed suitable by search engines, but that provide quick results.
Why is ethical SEO important?
Black hat SEO might sound like a good quick fix for climbing the ranks and getting you those all-important hits, but it also means breaking regulations of search engines and creating a poor experience for users, with only temporary results.
If you choose to work outside search engines’ rules, your site will be penalised and you risk damaging your brand, which would take months to rectify.
With ethical SEO, you’re able to safely climb the ranks at a steady pace as you build your company. It might take longer to build up your search ranking, but you know you’re in it for the long-run, meaning it will produce quality results.
Not only do Team Organic have an ethical approach to search engine ranking, we also have a transparent business approach. We’ll be straightforward with you every step of the way and take you through the process as we help you build your online marketing strategy.
How we can help your business
Our objective is to provide high quality SEO services for small businesses. That’s why here at Team Organic towers we have a number of services that could benefit your website. From quality content, social media services and traffic analytics, we’ve got you covered.
Find out more about the services we offer and get your free website review and quote here.