Our ‘frequently asked digital marketing questions’ blog series aims to help you understand online marketing services, jargon, and practices. In this edition we explain how to increase the number of visitors your website gets.
Techniques for increasing website traffic
There are several ways that you can increase the amount of traffic that your website gets. Choose the right method by considering who you want visiting your site, and what you want them to do there.
Most importantly, demonstrate how a visit to your site benefits them.
Email marketing campaigns to get website visitors
If you have an existing database of people who are happy to get emails from you (good ol’ GDPR!), then use it wisely. Sending too many emails, especially ones which your audience aren’t interested in, really does put people off.
Instead, consider offering discounts or special offers, or notify your readers of a new blog that will entertain or help them. The email itself is basically the trailer for the main event on your website, so be enticing!
Use social media to grow your website audience
Lots of people are on social media, which means there’s a big audience all in one place. The key is to publish content to your social media channels which is interesting, funny, informative or important to them. They’ll be much more likely to follow a link back to your website to see what else you have to offer.
Paying for Pay Per Click
Pay Per Click does exactly as the name suggests; run an online advert, and pay every time someone clicks on it.
Setting up the adverts is usually pretty easy, though you’ll need to experiment to get the best results. Test out catchy headlines, compelling advert copy and engaging images with multiple adverts on a low budget. This lets you see what works before you start throwing money at it!
The advertising platform, such as Facebook or Google Ads, will also usually allow you to target your campaign. Decide what search terms should trigger your ad to appear, or in whose news feeds it will be most relevant. This might be decided by the audience’s age, location, gender, interests, or life events.
For example, a university might run a Facebook ad campaign which promotes master’s degrees in engineering to recent graduates from that course.
Organic SEO to boost your business
Being called Team Organic means that it’s no secret how much we love organic search engine optimisation (organic SEO, for short).
Organic SEO pulls together various digital marketing methods, and gets them working in harmony. The short answer is that it optimises the design and build of your website, the content that’s on it, and how it appears to your audience.
Getting these stars to align helps your website appear more highly in internet search results, so your customers find it quickly and easily.