If you’re looking at a webpage that’s full of the same words repeated over and over, or that are shoved haphazardly into the most unlikely of places, you may want to rethink your SEO technique.
If you do, you’ll be guilty of keyword stuffing; a practice that won’t do you any favours in the eyes of Google.
Keyword stuffing is the black hat SEO practice of loading a webpage full of keywords, which can often mean the content doesn’t make sense to read, or that it becomes particularly repetitive.
The aim of this is to trick Google into giving the site a higher ranking for those certain keywords. Unfortunately, these hopes of manipulating ranking are short-lived.
This is a practice many black hat SEO companies use. However, it’s also a technique that will only last a short time – if it works at all. This quick fix doesn’t bring any value to the content genuine potential customers may want to read. In fact, for webpages using keywords in this way, there could even be penalties.
How to avoid it
One of the ways you can ensure you don’t get criticized of bad practice SEO is by making sure you have a top notch content writer on hand.
This way, you can be sure that the content will be valuable and interesting, and will focus on the subjects that are important to your industry.
This will also take away the temptation to shoe-horn in extra words that are detrimental to the quality of the writing of your blogs, meaning your readers don’t suffer for you trying to get higher in the rankings.
If you don’t have the resources to outsource a content writer, make sure that the content for your webpages is purely descriptive of the services you offer, and captures the brand’s tone of voice; rather than focusing on all the words you want to rank for.
Are you guilty of shoving keywords into your content in the hopes of pushing your site further up the rankings? We can help! Get your free website review today and see how Team Organic can help your business.