Customer Success Story

The Accountancy Partnership

the accountancy partnership
Website
theaccountancy.co.uk
Objective
Increase quality of organic traffic, brand authority and organic rankings across search.
Approach
Researching market sector and targeting search audience. Organic SEO, content, social media, brand authority and website performance.

Products used

The Accountancy Partnership are a national online accountant with offices in London and the Wirral. They offer a range of accounting services to small businesses and sole traders.

Challenge

The accounting sector traditionally relies on local availability. The Accountancy Partnership operate online, though still offering a highly personal, professional service to their clients. We needed a clear digital strategy to make sure this was communicated.

Their website and online presence also needed organisation and focus, with a defined voice. Many of their clients are startup businesses who are unsure about support they will need. We created a unique SEO and digital strategy to connect those in need of support, to the services which TAP offer

Solution

We used in-depth data analysis and market research to identify a core audience, as well as those who we could target with specific services. The website was re-designed and re-organised to improve user experience, and optimised for a better performance in organic search.

Visitors engage with reactive, relevant content, delivered in a tone of voice which represents what The Accountancy Partnership sets out to achieve. Regular SEO auditing and content targeting maintains and grows their search performance and social media engagement.

Results

The Accountancy Partnership’s website is running at full speed and is more effective than ever. With an impressive bank of keyword groups ranking well in search engines, TAP are a go-to authority for tax and accountancy queries and services.

They’re one of our longest serving clients, operating a monthly rolling contract for organic SEO and digital marketing services. (Because we’re really good at those).

What The Accountancy Partnership say

Author

“Working with Team Organic has given us peace of mind that our SEO is in good hands. We can take care of our clients whilst they take care of our online presence.

svg
Megan Yapp
General Manager | The Accountancy Partnership