Customer Success Story

Pandle

Pandle case study
Website
pandle.com
Objective
Establish the website in online search and attract new customers. Increase quality of organic traffic, brand authority and organic rankings across search.
Approach
Researching market sector and targeting search audience including search queries. Organic SEO, content, social media, brand authority and website performance.

Pandle is cloud-based accounting software. It offers powerful, yet simple, bookkeeping to small businesses and freelancers, and can also be used as an interface between accountants and their clients.

Challenge

Though the technology and development behind Pandle is complex, it’s very intuitive to use.

The challenge was educating an audience daunted by fintech, and overwhelmed by the accounting demands of their business. We had to demonstrate that Pandle was the simple solution that could do everything they needed it to.

Solution

The client already had a clear understanding of their audience, so it was up to us to make that connection against a fiercely competitive industry.

We built Pandle’s website from the ground up, turning Pandle’s creative concept into a seamless, user-friendly, reality. Our team synchronised with Pandle’s software developers from the offset, to ensure the Pandle brand remained innovative and consistent throughout. 

A bespoke SEO and content strategy brought new visitors to the website, and engaged them with clear jargon-free copy.

Results

Our work has resulted in a high-ranking, cutting-edge website, which attracts and engages traffic from all over the world. Pandle is now a growing global brand, and a force to be reckoned with. We continue to provide SEO and strategic content management to dominate and expand on their market position.

What Pandle say

Author

“Team Organic are highly supportive of what Pandle wants to achieve. They provide high quality SEO and social media management, so we can get on developing Pandle for our users.”

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Lee Murphy, Managing Director
Pandle