A study by MWP Digital Media reported over half (55%) of people watch videos online every day.
With such a large audience, it’s difficult to ignore how important video is becoming as part of a digital marketing strategy. It’s now more than ever that small businesses need to get in on the action and start reaching a wider audience.
For those looking to create their own small business explainer video, here’s what you need to remember when you’re looking to begin filming.
Before you create a video, ensure you already have a digital marketing strategy already in place. There’s no point creating a video if there’s a lot of work to do on your website and social channels first.
Make sure this is the right time for you to create the video and if not, revisit the idea when your website and digital marketing strategy are ready to accommodate it.
Optimise for social media
A study by Bloomberg reported that 82% of Twitter users watch video content on Twitter. Meanwhile, another survey by AdWeek reported Snapchatters watch 10 billion videos a day. The power of social media as a platform for posting videos should not be underrated, as this is where the majority of your videos will be consumed – not on your website.
When creating your explainer video, keep in mind that this has to be suitable for social media. Check that it will be ready to upload, will fit in with your social media tone of voice and will clearly convey your message within the allotted time, which varies depending on the social platform.
The beauty of video is that it allows users to take in information about your business in a more interesting way. So, rather than putting together something that everyone else will have thought of, try to think outside the box.
Explain your business or product in a way that encourages interaction, that gets people thinking and that will be fun for you to create. The more original you are with your ideas, the better received the video will be – who knows, you may even have a shot at going viral!
Give your brand a face
Becoming more than just a logo will go a long way in helping those who have trouble seeing you as nothing more than another small business. This will also be a huge advantage for you when driving sales.
More than ever, consumers are buying into the brand behind the product, rather than just the product itself. The values of your company are under scrutiny from the get-go, so make sure you’re not just promoting the hard sell.
Introduce your first video with a bit about you, the company and the reasons why you started it. If this promotes a universal message, you’ll be able to use this as a marketing tool to create a community of consumers who will become loyal to your business and its products.
Be mobile ready
When creating your video, it’s important to remember that the majority of viewers will likely be watching from a mobile phone. If your website isn’t particularly mobile-friendly, any viewers who wish to click through and find out more about your company could be put off by a website that isn’t ready for mobile.
Think ahead when you’re planning your video and check with your SEO team that the website will be able to be viewed on any device.
Are you planning to create explainer videos as part of your digital marketing scheme? What will your approach be to the video’s creation? Share your thoughts in the comment section below or come and chat to us on Twitter or Facebook – we promise we don’t bite!