Surely the hardest part of any social strategy is managing it so your content is seen by your target audience. It can sometimes seem like your posts are only getting seen by bots and people who are wildly irrelevant from the people you’re actually trying to reach.
Well, fear not, because we’ve got some super easy ways for you to get your Instagram content under the noses of the people who matter – your potential customers.
Invest in good photos
The first rule of Instagram is that if it’s an amateur photo, you’ll do yourself no favours. The whole point of the platform is that there should be a certain standard of all the content you post, and to make your brand successful on Instagram you need to fully embrace this.
Investing in good photos can mean a couple of things, depending on your budget. Option one is to invest in hiring a photographer who will look after creating your Instagram content. You can be confident that you’re getting the best quality work and you’ll be able to see your following increase thanks to it.
Alternatively, you can invest in getting the right equipment and look after it yourself. This is certainly the cheaper option in the long run, but will definitely take time to master. Either way, you’ll be able to see your following increase as a result.
Have a clear mission
The second rule of managing your Instagram account is to give it a clear mission. If you’re representing one person this isn’t too much of an issue, but if you’re a brand it’s a different story. You’ll need to make sure your mission is representative of what you do and that it aligns with what your target audience thinks.
For example, you may own a small shop which specialises in sustainable and environmentally-friendly products. This will give your Instagram account a clear mission, as not only will you be looking to share your products but a wider message which will resonate with your target audience.
Story your way to the top
Instagram Stories have become a huge part of the platform, which is why by not posting them regularly, you’re missing out.
Posting on Instagram Stories will help you become a more visible poster and show users that you’re an active member of the Instagram community.
Instagram Stories are also a great marketing tool as you’re able to post a lot more than just a photo or video. You can upload, comment and provide a link, which any of your major campaigns or promotions can benefit from.
Become a storyteller
While Instagram may seem simply like a photo-based social media site, there’s more to it than just the aesthetics. While it’s important to get the image right, you also want to use your post to tell a story.
It might just be what you’ve been up to this morning, it might be about a recent conference you went to or it might be about one of your local customers who has lost their dog.
Take part in Instagram Pods
And no, before you ask an Instagram isn’t the latest fidget spinner. This is a group of people on Instagram who let each other know when they’ve posted new content. By alerting the group, they can head over and have a look at the content and give it a like if they wish.
This is usually a group of like-minded people who share similar values or whose businesses share similar missions. This is useful as you’ll not only be sharing your content with the right people but you’ll also be able to check out their posts and see the latest updates from your industry at the same time.
Are you struggling to keep up your presence on Instagram? Our experienced team have you covered. Check out how we can help you by taking a look at how we work to optimise your social media content.