So, you think you’ve got it covered as far as content is concerned. Why then, are you not further up in the search ranking? It’s a battle that’s been raging on for as long as your website has been live, so what’s the issue?
Here are some of the most common content mistakes, and how they could be costing you a top spot.
The only thing worse than having bad content? Having none at all.
Content is necessary to explain to visitors what it is your company does. Unfortunately though, filling out the necessary ‘about us’ section won’t cut it.
Regularly updated content is what search engines want to see, and better still – great quality regularly updated content.
Conquer your content concerns and get writing. If you’re worried about quality, outsource. It will definitely be worth your while.
Prioritising quantity over quality
Speaking of quality… make it a priority.
You might want to get firing out as many articles, videos and infographics as possible to get engagement and climb up that ranking, but unless you’re putting thought into it, the effort will be futile.
Users engage more with carefully crafted content that’s taken research and hard work. So instead of firing out anything you can thing of that’s vaguely relevant to your industry, consider what you’d be interested in reading and use that as a solid base.
Ignoring keywords or keyword stuffing
There’s a fine balance that must be met with keywords, and going too far either way will cost you that all important first page rank. Keyword optimisation is an important part of building your SEO strategy.
In short, keywords are words or phrases that users will search for to find the match they’re looking for. While some keywords are less popular than others, the most popular are highly competitive.
If you’re ignorant to keywords, you’ll find you don’t have as much traffic heading towards your site as you could. It’s important to strategically include the right keywords every once in a while in order to enter the battle to win the search engine’s top spot.
But before you start stuffing your page with keywords, too many will be detrimental to your page ranking. So what’s the balance? Keep content relevant and user friendly. Keywords related to your brand will be used just enough in good content – and you’ll bring in quality readers which will be invaluable for your ranking.
Spelling and grammar
Spelling and grammar is not directly linked to the ranking of a website, but there are correlations. Sites with more accurate spelling and grammar are more likely to rank highly, whereas sites with incorrect spelling and/or grammar are likely to rank badly.
So next time you hammer out a quick blog article without editing and proofreading it, think again. Failing to do so could cost you a top search spot.
Having only one type of content
Mistaking content creation for blogging is a cardinal sin that will cost you dearly – especially if you say it to a digital marketer.
It’s important to realise that content does not equal blogging. Content can come in various forms, and shouldn’t just be pigeon holed into. In fact, for your content to really blossom and come into its own, you should experiment with various forms.
Video marketing is one of the most popular trends for 2016, and looks to only continue to conquer the world of content with time.
Invest in a camera, practice with filming and then give it a go!
Are you making any of the above content mistakes? Or do you proclaim yourself king/queen of content? Drop us a comment below and let us know!