It seems everyone’s on social media, but does that mean that you have to be?
Gives a face to the brand
Social media marketing is all about building a brand that’s friendly, approachable and recognisable. That’s why you see more brands chatting over Twitter rather than throwing out polished sales pitches.
If you have your own profile you can help out a little here by engaging with people. Some people will still rather talk to someone with a profile picture than a logo. The more personal element can go a long way.
If you’re an online business, then you’re missing out on meeting your customers and hearing what they have to say. If you’re on social media you can meet your customers in their element and find out more about their needs and attitudes.
Tell your story
People who are interested in business are always interested in how directors and CEOs got to where they are now. There are tons of articles about these stories and the daily routines of successful people.
People like to see how they match up but they also want to see that you’re human. Having a social media profile where you mix business and snippets of your personal interests can give your business colour and add to your reputation.
Give authority to your voice
By sharing the latest news stories in your industry and commenting on them, you will present yourself as an expert in your industry who people will want to know more from. It will also show how passionate you are about what you do and how you affect the industry.
If you decide to go ahead with it
With social media, you’ll get more out of it if you post regularly and engage with people as much as possible. You don’t have to tweet every five minutes, or even every day as long as you’re not going months without posting.
It’s a good idea to promote your business pages, blogs or updates in your company but don’t bombard your audience with them. Make sure most of what you’re posting isn’t just sales pitches. No one wants to see them.
Make sure you’re careful about what you post. That usually means avoiding anything offensive, political or swearing, unless it’s appropriate for your audience. You don’t want to alienate anyone.
What if you really don’t want to be on social media?
For whatever reason, some business leaders don’t want be on social media or in the spotlight. To some it might seem like a waste of time. So if you’re really not into it, then don’t force it. If you’re tweeting out of a sense of pure obligation, nothing more, then you probably won’t get a lot out of it.
You don’t want to come across as too corporate or bored about what you’re saying. That will likely do your company more harm than good. So if you’re not committed then you can still rely on your business pages but it is still worth looking into getting your own social media accounts.
Are you a director on social media? What do you use it for? Please share your thoughts and ideas below.