Being available for customers when they need you is an important part of running a successful business. A well-handled response to support requests can help improve conversion rates of potential customers, and goes a long way towards retaining existing ones.
For this week’s Woman Crush Wednesday it is Yolanda Martin Olivas’ turn to take the hot seat. Yolanda is the Director of Design, Service & Platform for Farfetch, the leading technology platform offering an individual way to explore luxury fashion.
The types of projects Farfetch undertakes include partnering with Chanel to provide an Augmented Retail shopping experience in their boutiques, and supplying curated daily content from a global omnium-gatherum of selected tastemakers in the form of Farfetch Communications.
Yolanda also helps to nurture future talent as a Member of the Industrial Advisory Board (DIPAP) Computer Science for the University of Westminster.
We caught up with Yolanda to learn more. Read the interview in full.
Hypertargeting consumers has never been more real. With the thriving rate of business growth and profit as a result of real-time marketing, businesses now more than ever are keen to tap into consumers – literally – via their Wi-Fi, Bluetooth and GPS signal, IP address and apps.