Hypertargeting consumers has never been more real. With the thriving rate of business growth and profit as a result of real-time marketing, businesses now more than ever are keen to tap into consumers – literally – via their Wi-Fi, Bluetooth and GPS signal, IP address and apps.
Facebook recently announced their latest addition to the social platform, a ‘coming out’ life event. Created to celebrate ‘coming out’ as a momentous feat, the feature is a new timeline event put forth for LGBT users to share their initial acts of self-disclosure. Some have commended Facebook’s effort to incorporate this event into the platform. However, LGBT users aren’t as accepting, interpreting the development as a further misrepresentation of the LGBT community via the World Wide Web.
It’s International Women’s Day, which means at Team Organic HQ we’re supporting the wonderful work of women in the tech industry.
Only 17% of employees working in tech are female. And with that huge gap between the number of women in tech compared to the number of men, it’s important to #PressforProgress and encourage women to get involved in STEM subjects from a young age.