Social media is a great tool for any modern business. It can help you direct traffic to your website and you can use it to advertise deals and new products. It also gives you a handy way to reach out to customers and clients.
However, social media is an underestimated marketing tool a lot of the time. People tend to assume that because they use it personally, that they can just transfer that approach to their business marketing.
However, it’s not as simple as that.