Facebook recently announced their latest addition to the social platform, a ‘coming out’ life event. Created to celebrate ‘coming out’ as a momentous feat, the feature is a new timeline event put forth for LGBT users to share their initial acts of self-disclosure. Some have commended Facebook’s effort to incorporate this event into the platform. However, LGBT users aren’t as accepting, interpreting the development as a further misrepresentation of the LGBT community via the World Wide Web.
Instagram has now grown way too big to ignore if you run a small business. With over 1 billion accounts, 500 million of which are active every day, the platform has gained a huge amount of traction—and it can help your business do the same.
Still not convinced? Think Instagram is just for arty food snaps? Let us prove otherwise…
From those serial scrollers amongst us who spend a significant percentage of their waking hours surfing social media, to the people who do everything they can to avoid it, there’s no denying that social media impacts us all.
It’s not all about publishing angry posts about your morning commute with #roadrage, or sharing snaps of your mojitos at the weekend though – social media also carries a humongous amount of commercial value when it comes to positioning a business within a competitive marketplace.