Employee Advocacy (EA) is a growing marketing superpower. Employees of a business promote and champion the brand they work for by sharing content via their own personal social channels.
If you’re looking to promote a business, product, or service, you might be considering launching a paid advertising campaign across your social media channels. It basically means paying to have content put in front of a targeted audience. This is different from paying someone else to manage your social media, a paid ad means you’re actually paying the platform which hosts it. For example, those Facebook adverts which pop up on your news feed.
Having social media accounts for your business or brand means that it’s pretty much inevitable to expect some negative feedback at some point. How you decide to deal with social media disputes is a big part of how your brand is portrayed online.
Our lovely Social Media Manager, Donna Costello, shares her top tips for managing social media complaints.