If you’ve recently started a business or are looking to take your current one to the next level, this question might have popped into your head at some point – do you really need a website?
Unless your business website is the main source of your income, it’s easy to let it slide down your list of priorities. But new research is proving what, deep down, you probably already know: more people than ever are shopping and accessing information via their smartphones. That means that if your website isn’t smartphone-friendly, you could be losing a large number of customers and/or sales.
Review scores are fundamental to all businesses – fact – “91% of consumers read online reviews for local businesses either regularly or occasionally.” But did you know that the worse the review the better? Of course, we don’t want your business to be inundated with negativity – it can be a cruel world out there, the virtual one especially – but a study carried out by Location3 exhibited that ratings between 4.2 and 4.5 stars had much higher conversion rates than ratings that were higher. Furthermore, the study suggested how the more responsive a business was to such reviews, the higher the conversation rate.