Review scores are fundamental to all businesses – fact – “91% of consumers read online reviews for local businesses either regularly or occasionally.” But did you know that the worse the review the better? Of course, we don’t want your business to be inundated with negativity – it can be a cruel world out there, the virtual one especially – but a study carried out by Location3 exhibited that ratings between 4.2 and 4.5 stars had much higher conversion rates than ratings that were higher. Furthermore, the study suggested how the more responsive a business was to such reviews, the higher the conversation rate.
Online is the place to be in terms of business. UK retailers pulled in £133bn in online retail sales in 2016; a figure that continues to grow. So, it’s understandable that all businesses want a slice of that pie.
Then you need to consider that businesses with an online presence are more likely to grow. In fact, research shows that small businesses with a website are 51% more likely to grow than those without.
It’s clear that if you have your sights set on a successful business then this is synonymous with an online presence.
Building a website that pulls in visitors and converts them into customers is never an easy thing to do. There’s a lot of trial and error, especially in the beginning.
Are you struggling to convert customers? Do you feel like your website is letting you down? Here are some of the most common mistakes that small businesses make with their websites.