Interacting with a customer via a social media platform is a very personal exchange as they invite you into their private online space. This means a certain level of trust needs to be achieved by the brand they are reaching out to and that’s you, buddy. Threatening this trust by exploiting the many potentials of social media is a sure way to tick your customers off so we’re here to help you avoid doing just that.
Google Shopping has been making headlines since its launch over ten years ago and is back on front pages this week as it prepares to introduce its much talked about ‘Buy Now’ button. Many are already celebrating the benefits that will come with the new feature and are anticipating a positive change for the online and mobile shopping markets but others are dreading the inevitable disadvantages. We look a little closer at why Google Shopping is splitting the crowd so evenly.
There are certain etiquette regulations and unspoken laws for managing social media accounts for your business and we’re here to share our pearls of wisdom.