At the very beginning of any great project is a clear, concise and well-communicated brief. Without these rock solid foundations, it becomes easy for things to unravel along the way. No matter how good the freelancer or the service you outsource to, they need to be briefed. Without a strong direction and a set of comprehensive instructions, they can’t possibly deliver what is in your head.
How do you send marketing emails which hit the balance between informing your audience without boring them? How do you even entice them into opening your emails? We explain how to run effective email marketing campaigns, with a spot of insider knowledge.
Wading through marketing jargon like ‘direct and indirect marketing’ is inevitable if you run your own business. As your friendly local digital marketing agency, we thought we’d help out by explaining what it means, and how it works.