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Being available for customers when they need you is an important part of running a successful business. A well-handled response to support requests can help improve conversion rates of potential customers, and goes a long way towards retaining existing ones.
Public Relations (PR) is the act of raising the positive public profile of your business. Unlike adverts where the brand buys space on a newspaper page or during the break of a TV show, and uses it to show their customer the product or service, PR is slightly more subtle.
