The global crisis caused by the COVID-19 pandemic has left many businesses wondering what, if anything, they should be doing to promote their products and services. At a time when the whole world is under significant stress, what’s the etiquette for self-promotion and marketing?
It’s the start of a new year, and a new decade, but retaining customers is still a hot topic for businesses and their marketing strategies. Any time is a great time to take a look at your business and start to plan its growth, but New Year is a natural point to review and reflect, so why not make some New Year’s promises to keep your business growing?
The cost of running a bricks and mortar shop can be crippling. Add this to the pressure for physical stores to join the digital era in order to capture online shoppers, and it might be time to consider launching an eCommerce presence of your own.