Using images on your website is a good thing. Graphics on a website make it look more appealing to visitors, and underpin the message by explaining it in a visual way. If creating your own original photos doesn’t produce the look that you want, or if you just don’t have the time or skill for professional level photography, stock images can be the way to go.
Search Engine Optimisation (SEO) is the art and science of helping websites to perform well in search results. For ecommerce websites (those sites which are selling online) getting SEO right means bringing customers to the till; customers with a real intention to buy exactly what you’re selling.
What with search engines updating their algorithms every five minutes, it can be a bit tricky to keep up to date if you’re not in the industry. Because we’re jolly fine people and have rather a knack for SEO and for websites, we’ve compiled a list of 5 timeless SEO tips for ecommerce. Read on!
A spot of marketing jargon-busting to get started
- B2B stands for Business to Business. It’s the catchy name for business who sell to other businesses.
- B2C means Business to Consumer. This is when businesses sell products or services directly to an individual consumer.