Google Analytics can reveal all sorts of data about the traffic that goes through a website. As a digital marketing agency, it’s exactly the sort of data we get a bit dreamy eyed about. Because website analytics are so important, we’ve written a beginners guide to help you get started.
Love it or hate it, Google is a powerful beast. According to Netmarketshare, it’s the home of 79.71% of searches on desktops and 91.33% of searches on mobile devices.
Its grip on the maps market is equally powerful, with the Google Maps API claiming a 93.52% share. According to comScore’s 2016 US Mobile App Report, Google Maps stole Google Search app’s fourth place on the unique visitors leaderboard, with over 95 million users.