According to a recent body of research, our mobile usage has now reached a whopping 800 hours per year – the highest it has ever been. These are the findings of data, technology and ROI agency, Zenith which has also identified some interesting trends in internet advertising.
Google Analytics can reveal all sorts of data about the traffic that goes through a website. As a digital marketing agency, it’s exactly the sort of data we get a bit dreamy eyed about. Because website analytics are so important, we’ve written a beginners guide to help you get started.
A spot of marketing jargon-busting to get started
- B2B stands for Business to Business. It’s the catchy name for business who sell to other businesses.
- B2C means Business to Consumer. This is when businesses sell products or services directly to an individual consumer.