From unsolved murder mysteries to self-help, there’s a podcast for everything, which helps to explain why it’s such a popular way to consume information. According to the Media Nations 2019 report by Ofcom, 1 in 8 of us in the UK are listening to podcasts on a weekly basis.
With Black Friday been and gone and Christmas around the corner, there’s no shortage of retail business using this time to their advantage to market their products.
However, if you’re not a retail business, you may be wondering how to get the most out of this time of year. After all, no one’s wrapping up legal services or car repairs and putting them under the Christmas tree.
Does that mean you can’t get festive with your marketing? Of course not. There are still some things you can try out, even if you don’t have a retail business. How do you market a service-based business during the holiday period?
Podcasts are an incredibly popular type of media, and their fan base is rapidly growing. The flexibility of podcasting means they can be used for everything from storytelling to education. With all that potential, it’s no wonder that so many people are getting in on the podcast act!