The way you package up your product is an important part of your brand, whatever it is that you sell. So, when you create a digital marketing strategy, it makes sense that every other representation of your brand follows this.
Once upon a time white space marketing was a savvy, and relatively simple, way to help a business stand out. Marketing is a fickle beast though, and awash with industry terminology. Before you panic, let us talk you through it.
From unsolved murder mysteries to self-help, there’s a podcast for everything, which helps to explain why it’s such a popular way to consume information. According to the Media Nations 2019 report by Ofcom, 1 in 8 of us in the UK are listening to podcasts on a weekly basis.